Choosing an agency is a big decision for a small brand. This checklist helps you compare agencies on what actually matters.
1. Look for a real understanding of your market
The agency should understand Saudi audiences, seasons and dialect, not just apply a global template. Ask how they would adapt your content for Ramadan or National Day.
2. Check the quality of their own accounts
An agency that cannot run its own social media well is unlikely to run yours well. Look at their Instagram, TikTok and website.
3. Ask what is included, in writing
- Number of posts, reels and stories per month
- Who writes, designs and publishes
- Approval process
- Reporting and how often
- Contract length
4. Be careful with big promises
No honest agency can guarantee followers or sales. Be careful with guaranteed results and unrealistic timelines.
5. Make sure you keep control
You should own your accounts and content, and be able to approve what is published in your name.
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