A report full of charts that nobody reads is not a report. A good monthly report answers three questions: what happened, why, and what we do next.
Reach and growth
How many people saw your content and how many new followers you gained. Look at the trend from month to month, not a single number.
Engagement
Saves, shares, comments and replies tell you more than likes. Note which posts got the most and what they had in common.
Actions that matter to the business
- Profile visits
- Link clicks
- Messages and enquiries
- Orders or bookings that came from social media, when you can track them
Ad results, if you run ads
Spend, results and cost per result, next to what you wanted to achieve.
What we learned and what changes
The most useful part: which content to repeat, what to stop and what to test next month.
Ask for it in plain language
You should be able to read the report in five minutes and know what to do. Our monthly reports are written that way.
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