Buyers and tenants in Saudi Arabia start their search on their phones. They scroll listings, watch property videos and send a message before they ever call. Good marketing shows the property honestly and makes the next step easy, while staying within the Real Estate General Authority's advertising rules. This guide is general guidance, not legal advice, so check the current rules with REGA before you publish.
The rules come first
- An advertising licence: REGA requires a valid real estate advertising licence for property ads, and brokers need a FAL licence. Show the required licence numbers where the rules ask for them, including on your account.
- No government names or logos in your ads, unless the rules allow it.
- Nothing misleading: prices, sizes, locations and features must match reality.
- Offers and messages: discounts need a Ministry of Commerce licence, and marketing messages need the customer's consent under the Personal Data Protection Law.
Listings people trust
Write the essentials first: city and district, type, size, rooms, price or price range and availability. Use real photos of the actual property, taken in daylight, and keep the same order of photos in every listing: the front, the living area, the kitchen, the bedrooms, the view. People compare listings quickly, and a clear, consistent format makes yours easier to choose.
Photos and video that sell
- A walkthrough video from the door through each room, filmed slowly and held vertically for Reels.
- The neighbourhood: the nearest mosque, schools, shops and main roads, shown in a short clip.
- Light and space: open curtains, turn on the lights and shoot from the corners to show the full room.
- Honest edits: correct colour and light, but never hide defects or change what is there.
Plan the video before you film with our 15 second reel planner.
Make the next step easy
Most questions arrive on WhatsApp or Instagram messages: is it available, what is the final price, can I see it this week. Reply within the hour during working hours, keep saved replies for the common questions, and offer viewing times. Our <a href="{p}/blog/whatsapp-business-guide-saudi-arabia/">WhatsApp Business guide</a> covers the setup, and our <a href="{p}/tools/#bio">bio writer</a> has a real estate option that reminds you to show your licence number.
Track which listings bring calls
Give each platform and each listing its own tracked link, and count viewings and deals, not only messages. Our <a href="{p}/services/analytics-reporting/#track-links">tracked link builder</a> makes the links in seconds.
When to get help
Our social media management service plans and posts real estate content in Arabic and English, checks it against the advertising rules before it goes live, and replies to enquiries every day on the packages that include it.
Frequently asked questions
Do property ads in Saudi Arabia need a licence?
Yes. REGA requires a valid real estate advertising licence for property ads, and brokers need a FAL licence. Check the current requirements with REGA before you publish.
What should a property listing include?
City and district, type, size, rooms, price or price range, availability and real photos of the actual property.
Can I use government logos in real estate ads?
Not unless the rules allow it. REGA's advertising rules restrict the use of government names and logos.
What content works best for real estate on Instagram?
Slow walkthrough videos, the neighbourhood, honest photos in good light and quick, clear answers to messages.
Want property content that brings viewings and stays within the rules? Book a free call.